现阶段,我国体育服装代工制造企业所处的市场环境不容乐观,存在利润率低、抗风险能力弱和订单外流等问题,转型升级成为体育服装代工制造企业谋求长远发展的出路。但是我国体育服装代工企业在转型过程中面临专有知识不足、销售渠道匮乏、融资渠道受限、管理水平低下和权力关系不对称等五个困境。针对这些困境,本文从企业、行业协会和政府层面提出了几点对策建议。 At this stage, China’s sportswear OEM manufacturers are not optimistic about the market environment, there are low profit margins, weak anti-risk and order outflow and other issues, the transformation and upgrading of sportswear OEM manufacturers to seek long-term development of the way. However, China’s sports apparel foundry enterprises face five dilemmas such as lack of proprietary knowledge, lack of sales channels, limited financing channels, low management level and asymmetrical power relations in the transition process. In response to these dilemmas, this paper puts forward some countermeasures and suggestions from enterprises, industry associations and government.