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中央电视台对2003年招标进行了一些创新和调整,这些变化提升了招标时段的含金量,更能吸引企业、广告公司来参加招标。作为代理公司,我们对参与2003年的招标充满信心。像对大客户的各种增值服务就很有实际价值,特别是与平面、户外等媒体的多方互动,这是一个创新,开了中央电视台的先例,对企业也有特别的意义。整合传播,这是广告战略的一个需要,但在究竟如何选择其他媒体进行广告战略的纵向与横向互动上,很多企业深感头痛。现在,中央电视台尝试着利用自己的丰富资源与独特优势,
CCTV carried out some innovations and adjustments to the 2003 bidding. These changes have raised the gold content of the bidding period and attracted more companies and advertising companies to bid for the bid. As an agency, we are full of confidence in participating in the bidding in 2003. Like a variety of value-added services to large customers, it is of great practical value. In particular, it is a multi-faceted interaction with print and outdoor media. This is a precedent case of innovation and opening up of CCTV and also has special significance to enterprises. Integrating communication is a necessity for advertising strategy, but many companies are deeply troubled by how to choose the vertical and horizontal interaction of other media with their advertising strategy. Now, CCTV tries to use its rich resources and unique advantages,