我们的时代在激剧地变化,一切都在改变,唯一不变的只是这激剧的变化本身.而广告则可以看作这个激剧变化的时代的典型例证.迄今,几乎没有人还会怀疑,广告已经成为这个时代的骄子.毫不夸张地说,广告已经渗透到当代社会的每一个角落.广告在当代社会的狂轰乱炸,也已经完全称得上“惊天地,泣鬼神”的壮举了.也许正是有鉴于此,丹尼尔·贝尔才会有如此耸人听闻的疾呼:在当代社会,“汽车、电影和无线电本是技术的发明.而广告术、一次性丢弃商品和信用赊买才是社会学上的创新.戴维·M·波特评论说,不懂广告术就别指望理解现代通俗作家,这就好比不懂骑士崇拜就无法理解中世纪吟游诗人,或者像不懂基督教就无法理解十九世纪的宗教复兴一 Our time is changing dramatically, everything is changing, the only constant is the dramatic change itself, and advertising can be seen as a classic example of this era of radical change. To date, few have doubted it , Advertising has become the pride of this era.It is no exaggeration to say that advertising has infiltrated every corner of contemporary society.Advertising in the contemporary social bombing, has also been completely called “earthshaking, weeping spirit” Perhaps it is for this reason that Daniel Bell would have such a sensational cliché: “In the contemporary world,” cars, movies, and radios are the inventions of technology, and advertising, disposable discards and credit cards Is a sociological innovation.David M. Porter commented that do not understand advertising do not expect to understand the modern popular writer, which is like do not understand knight worship can not understand the medieval bard, or do not understand Christianity It is impossible to understand the religious renaissance of the nineteenth century