葛文耀认为企业战略有三个要素是变化的:环境、自身条件和企业目标,上海家化是如何依据这三个变量设定企业战略目标的?2013年8月6日,上海家化联合股份有限公司(以下简称“上海家化”)携旗下五大品牌佰草集、启初、玉泽、恒妍、茶颜亮相上海静安香格里拉大酒店,举行题为“中国美丽,中国创造”的品牌战略发布会。至此,上海家化已经拥有针对不同细分 Ge Wenyao that there are three elements of corporate strategy is changing: the environment, its own conditions and business goals, Shanghai Jahwa how to set the strategic objectives of these three variables? August 6, 2013, Shanghai Jahwa United Co., Ltd. (Hereafter referred to as “Shanghai Jahwa”) brought its brand Herborist, Kai Chu, Yu Ze, Hen Yeon and Cha Yan to Shanghai Shang An La Hotel for the brand strategy of “Beautiful China and Creation” Conference. At this point, Shanghai Jahwa already has different segments