自从2005年报业“寒冬论”、“拐点论”出世之后,中国报业广告一直在“狼来啦、狼来啦”的氛围中跌撞而行。当时间转至2012年,在传统媒体广告整体欠佳的行业大势中,报纸广告更是以同比降幅达到7.3%的态势,向行业宣示:也许这次,狼真的是来了!趋势似乎是清晰可鉴,危机似乎也是更加地近在眼前,那么,报业广告的未来在哪里?从危机中寻找转机、战机的策略在哪 Since the publication of the newspaper “Winter Theory” and “Inflection Point Theory” in 2005, Chinese newspaper advertisements have been bumping into the atmosphere of “wolves, wolves”. When the time went to 2012, among the general trend of the trades in which the traditional media advertisements were not good as a whole, newspaper advertisements even showed a year-on-year decrease of 7.3%, prompting the industry: Maybe this time, the wolf really is coming! The trend seems to be Clearly, the crisis seems to be even closer now, so where’s the future of the newspaper advertising? Looking for a turning point from a crisis, where is the strategy of a fighter