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移动互联网是电信业与互联网业、语音业务与数据业务融合的结果。在融合中,出现了业务重心和收入由语音向数据转移的趋势。运营商固然可以继续做管道,靠数据流的增长获得业务增长,但在整个移动互联网的收入中,由于数据增值业务收入比重过低,而存在被边缘化的危险。依托移动自身优势建设有运营商特色的电子商务平台是解决这一问题的有益尝试。
Mobile Internet is the result of convergence of telecom industry and Internet industry, voice business and data business. In convergence, there has been a shift in the focus of business and revenue from voice to data. Although operators can continue to make pipelines and grow their business by data stream growth, there is a danger of being marginalized in the entire mobile Internet due to the excessively low proportion of data-added business revenue. Relying on its own advantages to build mobile operators have the characteristics of e-commerce platform is a useful attempt to solve this problem.