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传统美学色彩是我国劳动人民在长期历史发展过程中对色彩审美的一种认知和积累,具有深厚的文化底蕴和区域特色,符合普通大众的美学观念与审美心理,因此,在当前以视觉传播为主的平面设计中具有极大的研究与应用价值,成为平面设计的核心元素之一。鉴于此,作者阐述了我国传统美学色彩的内涵意义、文化底蕴、艺术特色等,并从多个层面深入分析其在现代平面设计中的应用技巧与设计效果。一方面对我国传统美学色彩有一个初步的认识;另一方面为当前平面设计活动的色彩选择与应用提供一定的指导与借鉴。
The traditional aesthetics color is a kind of cognition and accumulation of the color aesthetic in the process of long-term historical development of our working people. It has a profound cultural background and regional characteristics and accords with the general public’s esthetic concept and aesthetic psychology. Therefore, in the current visual transmission Based graphic design has great research and application value, has become one of the core elements of graphic design. In view of this, the author expounds the connotative meaning, cultural background, artistic features and so on of the traditional Chinese aesthetics color, and deeply analyzes its application skills and design effects in modern graphic design from many aspects. On the one hand, it has a preliminary understanding of China’s traditional aesthetic color; on the other hand, it provides some guidance and reference for the current color selection and application of graphic design activities.