战略,是一种思想,一种行动,一种计划。不论是帕拉哈德与哈默的《公司的核心竞争力》、金灿和莫博涅的《蓝海战略》、波特的《什么是战略》等,无论是何种理论与学派,战略研究的本质都是发现竞争优势的来源,找到并维持竞争优势的方法,从而建立自己的品牌和文化,达到基业长青的目的。从军事角度看,战略的起点为思想,对所将面对的未来环境思考适应之道,战略的终点为行动。实际 Strategy is a kind of thinking, an action, a plan. Both the “core competencies of the company” by Pahadam and Hammer, the Blue Ocean Strategy by Kim Can and Mo Boni and Porter’s “What is strategy?” No matter what kind of theory and school, strategic research The essence of all is to discover the source of competitive advantage, find and maintain a competitive advantage in order to establish their own brand and culture, to achieve long-term purpose. From a military point of view, the starting point of the strategy is thinking, thinking about the future environment it will face and the end of the strategy. actual