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竞争情报工作对于连锁企业的经营和发展具有重要的保障作用,但是企业内外部各种因素的影响,使得竞争情报工作面临着多种现实和潜在的风险。连锁企业必须能够有效识别竞争情报工作中的风险类型,深入分析其形成原因,并制定积极的应对措施,才能有效降低或规避竞争情报工作中的风险,提高企业经营决策的科学性。
Competitive intelligence work plays an important role in guaranteeing the operation and development of chain enterprises. However, the influence of various factors inside and outside the enterprise makes the competition intelligence work facing many realities and potential risks. Chain enterprises must be able to effectively identify the type of risk in competitive intelligence work, analyze its causes in depth and formulate proactive measures in order to effectively reduce or avoid risks in competitive intelligence work and improve the scientificness of business decisions.