在方便面和汽水可乐市场,从心目中的理想品牌、实际购买品牌、’97购物首选品牌这三个方面对消费者的调查中,康师傅和可口可乐均在同类产品中最具竟争力。这是中国企业管理协会、中国企业家协会暨中国企业信息交流中心举办的第4次全国市场产品竞争力调查结果显示的。这项调查活动始于1993年,每年进行一次。同历年一样,1996年的调查由主办单位在《经济日报》、《中国青年报》、《市场观察》杂志上刊登调查问卷,对三个媒体的读者群进行 In the instant noodles and soda cola market, from the perspective of the ideal brand, the actual purchase of the brand, and the ’97 shopping preferred brand, these three aspects of the survey of consumers, Master Kong and Coca-Cola are the most competitive in their products. This is the result of the 4th National Product Competitiveness Survey conducted by China Enterprise Management Association, China Entrepreneurs Association and China Enterprise Information Exchange Center. This survey activity began in 1993 and is conducted once a year. As in previous years, the 1996 survey was conducted by the organizers in the Economic Daily, the China Youth Daily, and the Market Watch magazine and conducted surveys on the readership of the three media.