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写字楼的电梯间里,一群等电梯的白领们正全神贯注地盯着墙上的一块小屏幕,虽然里面放的全都是各类广告,但他们依然看得津津有味。也正是这块小屏幕,让分众传媒以1.83亿美元高价收购框架传媒,一时间吸引了各大财经媒体的眼球,而最初投资1500万人民币到撤资时最终收益率60倍的汉能,更是因此声名远扬,框架整合案从此便成为投资界的经典案例之一。而一手策划它的,便是汉能投资集团董事长兼首席执行官陈宏博士。
Office elevator, a group of white-collar workers who are waiting for the elevator is staring intently at the wall of a small screen, although it is all placed inside all kinds of advertising, but they still see relish. It is also this small screen, allowing Focus Media to acquire the framework media at a high price of 183 million U.S. dollars. For a time, it attracted the attention of major financial media. However, the initial investment of 15 million Yuan to the final return of 60% Is so famous, the case of the integration framework has become one of the classic case of the investment community. The one hand planning it, is the chairman and CEO of Hanergy Investment Group Dr. Chen Hong.