近几年,国内各大卫视之间的竞争日益激烈,各类综艺节目和电视剧纷纷呈现。让电视机前的观众目不暇接。但是,在电视节目空前繁荣的背后,也隐藏着一些问题,如节目同质化严重,选秀歌唱类节目过多,且播放时间段相对集中;电视剧题材雷同,质量并不能达到观众预期。这些问题反映出各大卫视急功近利,将收视率看作第一要务,并没有按照自身定位推出独具特色电视节目。在这方面,河南卫视做出了很好的表率。河南卫视遵循文化卫视的定位,通过差异化的竞争策略,来不断强化品牌影响力。这一点,从其2015年推出的各类综艺节目和引入的多部电视剧即可看出。 In recent years, the increasingly fierce competition among the major domestic satellite TV, all kinds of variety shows and television shows have appeared. Let the audience in front of the television dizzying. However, behind the unprecedented boom in television programs, there are also some problems that are hidden, such as the serious homogenization of programs, the excessive selection of singing singing programs and the relatively concentrated playing time periods; the same theme of drama and the quality can not meet the expectations of the audience. These issues reflect the quick success of major satellite TV, the ratings as a top priority, and did not launch their own unique positioning television programs. In this regard, Henan TV made a very good example. Henan Satellite TV to follow the positioning of Culture and TV, through the competitive strategy of differentiation, to continuously strengthen the brand influence. This is evident from the variety shows and introduction of multiple TV series introduced in 2015.