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近日,中国户外媒体的领先企业香榭丽传媒在上海外滩15号举办户外媒体推广会,全面展示了其遍布全国的数字大媒体网络具备的领先科技功能——通过趣味手段吸引受众主动收视,从而大幅提升广告效果。当天的活动吸引了来自企业、媒体、4A广告公司近400多名人士参与。在场内LED屏播出诺基亚手机新品7500模拟效果演示环节,全方位播放功能博得了与会嘉宾的一致好评,随机测试表明有91%的人轻松记住了该手机产品型号。
Recently, Champs Elysees, a leading outdoor media company in China, organized outdoor media promotion on the Bund 15 in Shanghai to showcase its leading technology capabilities in digital media networks all over the country - to attract audiences’ active viewing through interesting means Significantly improve the effectiveness of advertising. The day’s event attracted nearly 400 participants from businesses, the media and 4A advertising agency. In the venue LED screen broadcast new 7500 Nokia mobile phone demo demo session, omni-directional playback won the honored guests, random testing showed that 91% of people easily remembered the phone model.