随着互联网的兴盛和网民参政热情的高涨,“网络问政”逐渐成为政府和网民双重关注的热词。网络问政为网民与党委、政府提供了一个对话交流的平台,也为网民提供诉求自身利益和社会利益的便捷之路。但在问政过程中,题材的收集、受众的选择以及传播方式等互动路径的确定直接影响到活动的效果。 With the flourishing of the Internet and the surging enthusiasm of Internet users for political participation, “Internet political affairs ” has gradually become a hot word for both government and Internet users. Internet politics provides Internet users with the party committee and government to provide a platform for dialogue and exchange, but also for Internet users to provide their own interests and social interests convenient way. However, during the process of asking political affairs, the determination of the interactive path such as theme collection, audience choice and mode of transmission has a direct impact on the effectiveness of the activity.