公关理性素养是一个内容广泛的概念,其核心的内容是从公关文化的深层内涵上去理解具有中国特色的公关涵义。强调企业经营者的公关理性素养,是因为企业经营者具有较高的公关理性素养对企业公关活动的健康发展起着决定性的作用。我想可以从以下几个方面来理解上面提出的问题: 1、这里所说的文化,主要是指作为意识形态的文化。作为意识形态的文化,是一定社会政治 The public relations rational accomplishment is a wide range of concepts, the core of which is to understand the meaning of public relations with Chinese characteristics from the deep connotation of public relations culture. Emphasis on business managers of public relations rational literacy, because business managers have a high PR literacy on the healthy development of corporate public relations plays a decisive role. I think the following questions can be understood in the following aspects: 1. The culture mentioned here mainly refers to the culture as an ideology. As an ideological culture, it is a certain social politics