近年来,随着国民经济的发展和住房制度改革的深化,我国房地产业取得了较大发展。房地产市场逐步规范和完善,消费者日趋理性和成熟,房地产企业之间的竞争也日益激烈。越来越多的企业开始重视市场营销的作用,把工作重点逐步转移到研究市场、制定营销战略上来。北京的SOHO现代 In recent years, with the development of the national economy and the deepening of housing reform, China’s real estate industry has made great progress. Real estate market gradually standardized and improved, consumers become more rational and mature, the competition among real estate companies is also increasingly fierce. More and more enterprises begin to attach importance to the role of marketing, the work focus gradually transferred to the research market, develop marketing strategy up. Beijing SOHO modern