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在商业社会,商品求售的激烈竞争使广告成了一个发达的大行业。广告是经济和文化孕育出来的孩子。现代广告集美术、音乐、文学、表演于一体,它已经作为一种专业、一种艺术受到人们的重视。香港的广告特别是文字广告与古老的中国文化有着不解之缘。不少大手笔的广告所以能脱颖而出,令人刮目,正是渊源于此。譬如一则牙刷广告。牙刷,是大家司空见惯的,似乎没有什么文章可做。但是,设计师通过五颜六色的画面,巧妙地用了一个“一毛不拔”的成
In a commercial society, the fierce competition for the sale of goods makes advertising a well-developed large industry. Advertising is a child born out of economy and culture. Modern advertising art, music, literature, performing in one, it has been as a profession, an art by people’s attention. Hong Kong advertisements, especially text ads, are inextricably linked with the ancient Chinese culture. A lot of generous advertising so to stand out, it is eye-catching, it is derived from this. For example, a toothbrush ads. Toothbrush, is commonplace, it seems that there is no article to do. However, designers through a colorful screen, cleverly used a “unshakeable” into