2004年,是中国营销人书写辉煌、收获喜悦的一年:雅典奥运会的圣火点燃了中国企业事件营销的激情;F1赛场的驰骋见证着中国企业的成长速度;中法文化年的序幕加快了中国企业进军国际的步伐;央视广告招标的成功昭示着中国经济更加美好灿烂的明天……2004年,是中国市场精彩纷呈、活力尽显的一年,中外企业深入研究市场特色,创新营销手段,营销智慧不断闪现光芒:联想跻身北京奥运 TOP,巨资收购 IBM 全球 PC 业务;蒙牛企业香港上市, In 2004, it was a year for Chinese marketers to write magnificent stories and reap the joy of success: the flame of the Olympic Games in Athens ignited the passion of Chinese business event marketing; the racing of Formula One witnessed the growth of Chinese enterprises; the prelude of Sino-French Culture Year accelerated China The success of CCTV advertising bidding shows a brighter future for China's economy ... 2004 was a year with brilliant and vibrant vitality in the Chinese market. Chinese and foreign enterprises made in-depth study on market characteristics, innovative marketing methods, marketing Wisdom flashes constantly: Lenovo ranks among the TOP Olympic Games in Beijing with a huge sum of money to acquire IBM global PC business; Mengniu Enterprise Hong Kong goes public,