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记者:小天鹅很看重品牌,在你们自己的心目中品牌价值有多大? 龚学进:品牌对我们来说是最保贵的财富,我们品牌的价值去年达到了56.82个亿,今年品牌资产评估为64.7亿。全国性的品牌评估中,我们排第四位,其中参与评估的企业有五粮液、春兰、一汽大众、红塔山集团等等著名企业。 注重品牌是出于什么考虑的呢?作为公司业务规模扩张以后,团队自然也扩张。以前的操作模式是每个队伍都有一套班子,这就存在员工的培训、员工的自身成长问题,我们的愿望是非常好的,但事实上他们成长
Reporter: Little Swan values the brand very much. How big is the value of the brand in your own mind? Gong Xuejin: The brand is the most precious wealth for us. The value of our brand last year reached 56.82 billion, and the brand equity of this year was 64.7. Billion. Among the nationwide brand assessments, we rank fourth, among which are Wuliangye, Chunlan, FAW-Volkswagen, Hongtashan Group and other famous companies. What are the reasons for focusing on branding? As the company’s business scale expands, the team naturally expands. The previous mode of operation was that each team had a team. This resulted in the training of employees and the growth of employees. Our desire was very good, but in fact they grew.