上世纪90年代初,动漫狂潮席卷中国大陆,对年轻一代产生了深远的影响。纵观当前的动漫市场,到处充斥着日本、欧美的动漫作品和衍生品。动漫衍生品市场的巨大产值及其迅猛的发展速度,日益受到世界各国的普遍关注。国内如此大的市场长期被欧美、日本占据,本土动漫发展举步维艰。为此,与国内动漫企业决定求变,在全国范 The early 90s of last century, cartoon frenzy swept across mainland China, had a profound impact on the younger generation. Throughout the current animation market, full of Japanese, European and American animation works and derivatives. The huge output value of the animation derivatives market and its rapid growth are increasingly attracting the attention of all countries in the world. Such a large domestic market has long been occupied by Europe and the United States, Japan, the development of native cartoon difficult. To this end, with domestic animation companies decided to change, in the country