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我接触过一位老总,他明确表示:尽管他极其需要请高级企划人员搞企划,但是他决不愿意花钱去请专业企划公司。原因有二:其一是付不起高额的企划费用;其二,他实地考察了湘西的一家食品公司,该公司在轰轰烈烈地推出花巨资请某专业企划公司企划的一个新产品上市方案之后,结果却是悲壮地收场,企业陷入了严重的危机。对此他深怕自己也折腾不起。这位老总的态度,正好折射出国内广大企划人的浮躁,同时也反映了企划人在运作上的许多深层问题。
I met a boss, he made it clear: Although he is in desperate need of senior planning personnel to plan, but he would not spend money on a professional planning company. There are two reasons: First, can not afford the high cost of planning; Second, he inspected the field of a food company in western Hunan, the company vigorously launched a huge investment in a professional planning company planning a new product listing program After that, the result was tragically ended, and the enterprise was in a serious crisis. He was afraid he could not afford it too. The attitude of the CEO just reflects the impetus of the majority of domestic planners, but also reflects the planners in the operation of many deep problems.