20世纪90年代以来,随着现代科学技术的迅猛发展和企业经营环境的变化,传统的大规模生产方式已经不适应市场环境的变化。在新的市场环境中,家电业迫切需要一种新的生产模式:既要满足顾客的个性化需求,又有低成本和短交货期的优势。大规模定制正是这样一种新的生产模式,它根据每个用户的特殊需求,用大规模生产的效益完成定制产品的生产,从而实现用户的个性化和大规模 Since the 1990s, with the rapid development of modern science and technology and the change of business environment, the traditional mass production mode has not adapted to the change of market environment. In the new market environment, the appliance industry urgently needs a new mode of production: it is necessary to meet the individual needs of customers, but also the advantages of low cost and short lead time. Mass customization is just such a new mode of production, according to the special needs of each user, with the benefits of mass production to complete the production of customized products, so as to achieve the user’s personalized and large-scale