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营销者说当下的中国消费者是最具智慧的一代人,他们熟练使用互联网,有更多机会出国旅行,并熟知各种品牌、良好的顾客服务以及吸引人的购物环境。我们需要用更具创造力的方法来吸引消费者的注意,将传统营销方式和新的方式并用起来。2015财年结束之前,Gap品牌和Old Navy品牌在中国大陆、香港及台湾地区超过35个城市拥有约150家门店。2015年,Gap品牌备受瞩目的“Gap Casting Call”小小代言人征选活动,以“童颜无忌Let Kids Be Kids”为主题在全球范围举办,得到了世
Marketers say that Chinese consumers nowadays are the most intelligent generation. They have good Internet access. They have more opportunities to travel abroad and are familiar with various brands, good customer service and attractive shopping environment. We need to be more creative ways to attract the attention of consumers, the traditional marketing methods and new ways to use together. Before the end of FY15, the Gap brand and the Old Navy brand had approximately 150 outlets in more than 35 cities in Mainland China, Hong Kong and Taiwan. In 2015, Gap’s highly-acclaimed “Gap Casting Call” mini-representative campaign was held around the world with the theme of “Kids Let Kids Be Kids.”