在激烈的市场竞争中,采用何种经营模式或体系能够迅速掘金,一直是广大投资者关注和思考的课题。目前,发源于美国,兴盛于全球的特许经营,正以其独特的商业运作,改变我国传统商业模式和经营理念,据调查显示,借助于加盟创业的特许经营模式,其成功率已高达95.5%,毫无疑问,特许经营正跃居成为本世纪最具赢利能力的营销方式。 In the fierce market competition, what type of business model or system can be used to quickly dig up gold has always been a subject of concern and consideration for many investors. At present, franchising originating in the United States and thriving in the world is changing its traditional business model and business philosophy with its unique business operations. According to surveys, the success rate of the franchising model with franchising has reached 95.5%. There is no doubt that franchising is leaping to become the most profitable marketing method in this century.