民间工艺的发展一直都受困于各种传统而发展缓慢或日渐萎缩,荣昌夏布也不例外。然而作为独特的产品品种,其发展的潜力是绝不能跟其现状相匹配的。本文试图从品牌发展的角度来对荣昌夏布的发展进行梳理,以期探索一个不同于传统的民间工艺发展道路。 The development of folk crafts has always been trapped in a variety of traditional or slow or shrinking, Rongchang Xiabu is no exception. However, as a unique product variety, its potential for development must never be matched by its current status. This article attempts to sort out the development of Rongchang Xiabu from the perspective of brand development in order to explore a different from the traditional folk craft development.