旅游城市意象是旅游研究的核心命题之一,其研究成果对旅游市场拓展具有重要的实证参照意义。以中国两个一级入境旅游城市北京和上海为研究对象,在借鉴学界同仁研究成果的基础上,根据指标选取原则确定了入境旅游城市意象评价指标体系,运用熵权法进行指标权重的确定,并结合灰色关联分析法构建了入境旅游城市意象评价模型。 Tourism city image is one of the core propositions of tourism research, and its research results have important empirical reference significance for tourism market expansion. Taking Beijing and Shanghai, two first-class inbound tourist cities in China as research objects, based on the research achievements of academic colleagues, the index system of inbound tourist cities is established according to the principle of index selection, and the weight of indicators is determined by entropy method. Combining with gray relational analysis, this paper constructs an image evaluation model of inbound tourist cities.