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当艺术电商正在被媒体们津津乐道时,有一部分媒体人却转向了直接面对市场的艺术品牌实体店,甚至开始筹备举办规模较大的艺术市集。去年12月底,在北京颐堤港开业的以打造“中国第一个艺术生活方式品牌”为目标的UUPP首家旗舰店,即是由曾为艺术杂志主编的媒体人徐宁和他的合伙人共同创立。UUPP定位于引领艺术与消费潮流,为年轻和具有年轻心态的人打造新的艺术生活方式。徐宁声称,这个品牌完全是为喜欢美好东西、喜欢更独立生活的消费者打造的,想把大众对艺术的需求产
While the art e-commerce industry is enjoying relish by the media, some of the media turned to the art-brand stores directly facing the market and even started preparations for the hosting of a larger art market. At the end of December last year, the first UUPP flagship store that opened in Beijing’s Inditi Harbor aimed to create “the first brand of art lifestyle in China” was founded by media people named Xu Ning and his Partner co-founded. UUPP is positioned to lead the art and consumer trends, creating a new art lifestyle for young and young mindsetters. Xu Ning claims that this brand is entirely for the likes of good things, like more independent living consumers to create, want the public demand for art production