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中国的传媒正处于飞速发展阶段。中国的体育报道主要体现出文化和娱乐的双重属性。在当前市场经济的影响下,娱乐属性的地位日益明显,文化属性的生存空间面临严峻挑战。因为现在的体育报道体系中,还没有相应成熟的理论予以支撑。本文通过对娱乐属性的代表——美国篮球,以及文化属性的代表——欧洲足球的分析,力求从欧美已经较为完善的体育报道体系里,获取宝贵的经验,以利于中国体育报道的自我完善。旨在希望中国媒体能够形成美国篮球的市场、娱乐,以及欧洲足球文化底蕴相结合的体育报道模式。
The media in China is in a stage of rapid development. China’s sports coverage mainly reflects the dual attributes of culture and entertainment. Under the influence of the current market economy, the status of entertainment attributes is increasingly obvious, and the cultural attributes of living space are facing severe challenges. Because of the current sports reporting system, there is no corresponding mature theory to support it. This article tries to gain valuable experience from the already well-established sports coverage system in Europe and the United States by analyzing the representative of entertainment attributes - American basketball and representative of cultural attributes - European football, in order to facilitate self-improvement of sports reports in China. It is hoped that the Chinese media will form a sports reporting mode that combines the market, entertainment and European football culture in the United States.