非物质文化遗产“豫东琴书”近年来得到商丘市政府的关注得以展露风姿,豫东琴书的产业化发展应以保留原质为核心,通过提升音乐文化品质,创新琴书作品,加大艺术影响力等方面,逐步产业化的自我生存机制,形成既尊重自身文化发展规律又符合社会经济发展的平衡点,可以使豫东琴书的社会价值最大化开发利用。 Intangible Cultural Heritage “Yu Dong Qin Book ” In recent years, the Shangqiu city government’s attention has been able to show grace, the industrial development of Yu Qin book should keep the original quality as the core, by improving the quality of music and culture, Artistic influence and so on, gradually self-survival mechanisms for industrialization form a balance between respecting both the law of one’s own culture and the social and economic development, and maximizing the development and utilization of the social values ​​of the musical instruments in the East Henan.