过去十几年,合资品牌厂家片面强调所谓服务水平,严重脱离了经销商经营实际,所做工作没有得到经销商的真心认同。在不太久远的过去,与合资品牌相比,自主品牌4S店是窘迫的:硬件设施根本无法相比,服务水平更是有着明显的差距,这种差距甚至比产品的差距更为显著。然而局势在悄悄发生变化。随着自主品牌产品的热销,在渠道形象提升战略的强力实施下,很多自主品牌4S店的硬件得到了大幅改善。 Over the past 10 years, joint-venture brand manufacturers one-sided emphasis on the so-called service level, a serious departure from the dealer business practices, the work did not get the true recognition of the dealer. In the not too distant past, compared with the joint venture brand, its own brand 4S shop is embarrassed: the basic hardware can not be compared, the service level is a clear difference, the difference is even more significant than the product gap. However, the situation is quietly changing. With the hot selling of own-brand products, the hardware of many self-owned brand 4S stores has been greatly improved under the strong implementation of the channel image promotion strategy.