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优质的产品广告,在提升产品销售量以及公司品牌形象等方面发挥着重要的作用。国内广告发展相对较为滞后,虽然历经多年的发展已积累了一定的经验,然而因多方面因素的影响致使当前国内广告管理工作仍然存在若干问题,不利于未来广告的高效发展。本文结合自身工作经验,分析当前国内广告管理工作所存在的各方面问题,并提出有建设性的发展策略,以推动国内广告管理工作快速发展。
High-quality product advertising, in improving product sales and corporate brand image play an important role. Although the development of domestic advertising is relatively lagging behind, although it has accumulated some experience after years of development, the current domestic advertising management still has some problems due to various factors, which is not conducive to the efficient development of advertising in the future. This article, combined with my own work experience, analyzes all aspects of the existing domestic advertising management work and proposes constructive development strategies to promote the rapid development of domestic advertising management.