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近年来,舆情服务业蓬勃发展,它作为“朝阳”产业已是不争的事实1。新闻媒体是较早从事舆情服务的组织之一,2012年后在纸媒寒冬、媒体融合转型的行业大背景下,“舆情业务被不少媒体机构视为转型发展的重要增长点”2,越来越多的新闻媒体创办舆情服务机构。由于舆情服务业发展的时间较短,获取内部材料相对不易,学界针对媒体舆情业务的研究极少,缺乏对新闻媒体从事舆情服务前因后果的宏观审视,也缺乏从中观的组织层面分析探讨舆情业务的开展对
In recent years, the public opinion service industry has flourished and it is an indisputable fact that it is an “Chaoyang” industry. News media is one of the organizations engaged in public opinion service earlier. After 2012, under the backdrop of the cold media and media convergence transformation, “public opinion business is regarded by many media organizations as an important growth point for transformation and development” More and more news media founded public opinion service agencies. Due to the short development time of public opinion service industry and the relatively poor access to internal materials, the academic research on the media public opinion business is seldom studied. There is a lack of macroscopic examination of the antecedents and consequences of the public opinion service in the news media and the lack of analysis and discussion of public opinion business from the medium-level organizational level To carry out