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“互联网+”时代,演艺业突破旧有产业模式,加深与网络产业的融合,众筹、网贷平台等网络融资方式悄然出现,直接催生了线下演出投融资的创新与发展;基于新媒体的互动性以及新的投资方式,观众可以直接参与演出的制作;网络社区、门户网站、微博、微信、移动终端等新媒体营销正在逐渐分解传统营销方式,团购、众包等新的网络票务销售方式逐渐兴起;网络在线演出一跃成为除现场演出之外的另一观演平台,并开启了网络付费演出的新时代。演艺产业正在创新中转型升级。
In the era of “Internet + ”, the performing arts industry broke through the old industrial mode and deepened its integration with the network industry. The network financing methods such as crowdfunding and online loan platform quietly appeared, directly stimulating the innovation and development of the offline investment and financing; New media interactive and new investment methods, the audience can directly participate in the production of the show; new marketing such as online communities, portals, Weibo, WeChat, mobile terminals and other new media marketing is gradually breaking down the traditional marketing methods, group buying, crowdsourcing and other new Online ticketing methods have been gradually emerging; online online shows have become another show platform in addition to live performances and have opened up a new era of paid online performances. Performing arts industry is undergoing transformation and upgrading.