构成媒体市场竞争力的主要元素,大致有节目实力、营销实力和资金实力。无需赘言,节目实力是其中至关重要的,因为失去了为受众青睐的品牌节目,也就失去了倾注资金和策划营销的着力点。因此,“内容为王”、“受众为王”成为所有新旧媒体参与竞争的主要思路,通过多种渠道提升自身节目的美誉度和影响力,也就成为媒体 The main elements of the competitiveness of the media market, broad program strength, marketing strength and financial strength. Needless to say, the strength of the program is one of the most important, because the loss of the popular brand for the audience, it lost the focus pouring money and planning marketing. Therefore, “content is king” and “audience is king” has become the main idea of ​​all new and old media in participating in competition. Through various channels, the reputation and influence of their own programs are enhanced and they become the media