通过吉它共振箱,演奏者才可以演奏出美妙悠扬乐曲。通过与一些客运企业的采购人员交谈,我们发现,厂家的品牌宣传在顾客心理起的作用往往比我们所估计的小,为什么会产生这样的现象呢?主要是因为商用车的盈利特性,客运企业有专业的采购人员和技术人员,会对纳入选择范围内的每一款车进行深入、科学的评价,包括车辆质量和商务条件等,多数运输企业(尤其是大型运输企业)已经建立了详细的采购操作流程,有严格的制度规范,选择车型非常理性。在这样一套规范的采购操作流程面前,品牌作为厂家打心理战的主要武器似乎失去了威 Through the guitar box, the performer can play wonderful melodious music. By talking with procurement staff of some passenger transport companies, we found that the role of manufacturers’ brand promotion in customer psychology tends to be smaller than what we estimate. Why is this phenomenon mainly due to the profitability of commercial vehicles, Professional procurement staff and technicians will conduct in-depth and scientific evaluation of each vehicle included in the selection, including vehicle quality and business conditions. Most transport enterprises (especially large transport enterprises) have established detailed Procurement procedures, there are strict rules and regulations, select the model is very rational. In such a standardized process of procurement operations, the brand as a manufacturer of psychological warfare seems to have lost the main weapon Wei