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今天,广告充斥着全世界与现代生活。现在没有人可以否认,广告已经成为现代社会中一件非常重要的事情。随着语言学的发展,语言学家开始从语言与语境的关系来研究广告语言。在这种情况下,语用预设具有敏感的语境性质被确定为研究广告语言恰当工具。什么是语用预设在广告语中的应用?广告设计者们是如何利用语用预设来达到他们的目的?广告是怎样影响消费者的?本文将就语用预设在广告语中的应用进行分析。
Today, advertising is filled with the world and modern life. Now no one can deny that advertising has become a very important thing in modern society. With the development of linguistics, linguists began to study advertising language from the relationship between language and context. In this case, the pragmatic presuppositions that have a sensitive contextual nature are identified as appropriate tools for studying advertising languages. What is pragmatic presupposition in slogans? How do advertising designers use pragmatic presuppositions to achieve their goals? How does advertising affect consumers? Application for analysis.