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进入21世纪以来,我国钢铁流通企业数量激增,市场竞争异常激烈。钢材期货的推出,中远期电子交易的迅速发展,使得钢材金融属性不断增强,增加了市场的变数,也使钢材市场走势更为扑朔迷离,钢铁流通企业对于钢材市场行情越来越难以预测和把控,利润空间也在不断缩小。最近几年来,无论大大小小的钢材市场形势研讨会,参会的企业和代表都对钢铁行业特别是钢铁流通行业的营销模式给予了越来越多的关注。一、我国钢铁流通企业面临的产业环境
Since entering the 21st century, the number of China’s steel circulation enterprises has surged and the market competition has been extremely fierce. The introduction of steel futures and the rapid development of electronic trading in the medium and long term make the financial properties of steel continuously enhanced and the market variables increased. This has also made the steel market trend more complicated and confusing. The steel distribution enterprises are becoming increasingly unpredictable in the steel market. Control, profit margins are also shrinking. In recent years, regardless of the size of the steel market situation seminars, participating enterprises and representatives of the steel industry, especially in the steel distribution industry has given more and more attention to the marketing model. First, China’s steel distribution enterprises are facing the industrial environment