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目前,酒类电商多处于亏损状态。为谋求盈利,今年上半年,酒类电商纷纷转型。艾瑞咨询认为,酒类电商行业目前处于深度整合期,企业模式多元化是大势所趋,而B2B+O2O+定制产品是目前实现盈利的有效手段。2015年中国电子商务市场交易规模16.4万亿元,增长22.7%。其中网络购物增长36.2%,成为推动电子商务市场发展的重要力量。电商行业发展日益成熟,各家企业除了继续不断扩充品类、优化物流及售后服务外,也在积极发展跨境电商、下沉渠道发展农村电商。在综合电商格局已定的情况下,一些企业瞄准母婴、医疗、家装、酒类等垂直电商领域深耕,这些将成为电商市场发展新的促进点。
At present, the majority of alcoholic business at a loss. In order to seek profitability, in the first half of this year, wine suppliers have transformed. IResearch believes that the wine electricity supplier industry is currently in a period of deep integration, business model diversification is the trend, and B2B + O2O + customized products is an effective means of achieving profitability. In 2015, the transaction scale of China’s e-commerce market was 16.4 trillion yuan, up 22.7%. Among them, online shopping increased 36.2%, becoming an important force in promoting the development of e-commerce market. E-commerce industry is increasingly mature, in addition to continued expansion of various types of enterprises, logistics and after-sales service optimization, but also actively develop cross-border e-commerce, sinking channels for the development of rural e-commerce. In the situation of integrated e-commerce has been set, some enterprises are targeting the vertical e-commerce fields such as mother and baby, medical care, home improvement and liquor, and these will become new promotion points for the development of e-commerce market.