商标侵权的认定标准到底是什么?是显著性理论、商标权理论、混淆理论、淡化理论、消费者保护理论、公平竞争理论、商标之降低搜寻成本理论,抑或是侵犯商誉理论。学界众说纷纭,有没有一个一贯的标准呢?笔者在对以上各种商标侵权理论加以检讨后,认为只有侵犯商誉理论才可以解释所有的商标侵权行为,它才是商标侵权认定的终极标准。 What is the criterion of trademark infringement? Is salience theory, trademark right theory, confusion theory, desalination theory, consumer protection theory, fair competition theory, trademark reduction search cost theory, or infringement of goodwill theory. There is a wide range of academic circles, there is no consistent standard? The author of the various types of trademark infringement to be reviewed, only the infringement of goodwill theory can explain all of the trademark infringement, it is the ultimate standard for trademark infringement.