随着网络等新媒体的日益发达,电视业界也遭遇到前所未有的尴尬和挑战。怎么样才能把已有的电视受众留住,如何把电视节目做得好看、把栏目办得红火,成为当代电视人的困惑。如何在新闻报道中讲好故事,用故事吸引受众,是媒体人一直都在探讨的话题。当今传媒界,流传美国《华尔街日报》善讲故事的做法。作为电视媒体,用镜头讲好故事,应该成为其从业者的追求。 With the development of new media such as the Internet, the television industry has also encountered unprecedented embarrassment and challenges. How to keep the existing TV audience, how to make the TV look good, and make the section prosperous, becoming the perplexity of contemporary TV people. How to tell a good story in the news story and attract the audience with stories is a topic that the media people are always discussing. Today’s media circles spread the good story of the Wall Street Journal in the United States. As a television media, to tell a good story with the camera should become the pursuit of its practitioners.