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互联网发展使微博应运而生,近年来微博在中国迅猛普及并以其自身的特性成为热点新闻传播的强大舆论载体,也改变了传统媒体舆论传播模式。但微博因为其无法克服的缺陷(碎片化信息、强大舆论生成机制、舆论传播盲目性、迅猛性)使得政府部门在面对微博舆论危机时陷于被动疲于应付。本文立足于微博,分析微博舆论危机以及尝试性提出相应对的措施。
The development of the Internet has made microblogging come into being. In recent years, weibo has been rapidly popularized in China and has become a powerful media of public opinion by its own characteristics. It has also changed the media mode of traditional media. However, because of its insurmountable flaws (fragmented information, powerful mechanism of public opinion generation, blindness and swiftness of media dissemination), Weibo has been trapped in the face of the micro-blog crisis. Based on Weibo, this article analyzes the crisis of Weibo public opinion and tentatively proposes corresponding measures.