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央视与湖南卫视的联合,台面上是“强强”联合、有效利用资源。当然,媒体圈首先看到的,是“收视率”互补。表面上,两家卫视在新媒体的包围之下,以联播电视剧为切入口,共同捍卫电视媒体的传统优势;其实,对于两家卫视本身发展更重要的是:共筑长城,巩固自己电视媒体的霸主地位,抵御其他卫视的侵蚀。长期以来,央视在卫视市场中占据收视率总体第一的位置,并且无人可以撼动;而湖南卫视在30岁以下人口,拥有最多忠实粉丝。双方在电视剧市场的联合,确实有可能最大范围的捕获受众,获得更加全面和平衡的“电视人口”。
The alliance between CCTV and Hunan Satellite TV is a combination of “strong and strong” on the countertop and effective use of resources. Of course, what the media circles first saw was the “viewing rate” complementation. On the surface, the two TVs are surrounded by new media and use simulcast TV dramas as an entry point to jointly defend the traditional advantages of the TV media. In fact, it is more important for the development of the two TV stations to jointly build the Great Wall and consolidate their TV media. The dominance, resisting the erosion of other TV stations. For a long period of time, CCTV has occupied the first position of ratings in the TV market, and no one can shake it; while Hunan TV has the most loyal fans in the population below the age of 30. The combination of the two sides in the TV drama market does have the potential to capture the largest audience and achieve a more comprehensive and balanced television population.