《国务院关于新形势下加快知识产权强国建设的若干意见》的出台是国家对“十三五”期间知识产权工作的重大部署,是我国知识产权事业未来发展特别是知识产权强国建设的重要行动指南。文章认为新常态下企业应将知识产权管理工作重视起来,认识到知识产权管理在企业创新发展中的重要作用,使其在激烈的竞争中处于不败之地。 The promulgation of the State Council’s Opinions on Speeding up the Building of a Strong Power of Intellectual Property in the New Situation is a Major Plan for the State to Work on Intellectual Property during the Thirteenth Five-year Plan and is an Important Role for the Future Development of Intellectual Property in China, Particularly in Building a Powerful Nation in Intellectual Property Action Guide. The article holds that enterprises under the new normal should attach importance to IPR management and recognize the important role of IPR management in the innovation and development of enterprises so that they can be invincible in the fierce competition.