随着近几年旅游业的快速兴起,开旅行社也成了一个热门的创业项目,由于地方旅行社的数量越来越多,旅行社之间的竞争也就越发激烈。部分旅行社为了增加效益而进行不正当的恶性竞争导致整个旅游市场乌烟瘴气,很多地方旅行社的发展也因此而受影响。为了改善地方旅行社停滞不前的发展情况,旅行社就必须进行品牌构建。品牌形象在很大程 With the rapid rise of tourism in recent years, travel agencies have also become a hot start-up project. Due to the increasing number of local travel agencies, the competition among travel agencies becomes more and more intense. Some travel agencies in order to increase efficiency and improper vicious competition led to the entire tourism market foul, the development of many local travel agencies and therefore affected. In order to improve the development of local travel agencies stagnant, travel agencies must be brand building. Brand image is very large