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色彩是平面广告设计中的一个重要环节。如何巧妙地使色彩的情感特征在平面广告中发挥作用,使色彩的心理效应在平面广告中体现出来,创造出不同的视觉效果以及色彩魅力,是平面广告设计成功因素中不可或缺的重要组成部分。
Color is an important aspect of print design. How to artfully make the emotional features of color play a role in print ads and make the psychological effects of colors appear in print advertisements to create different visual effects and color glamor is an indispensable and important component in the success of print ads design section.