目前,在3G业务发展方面,各运营商都遇到了困难。当消费者对电信产品不了解或了解不多,没有购买欲望甚至抵触电信产品时,运营商要做的事情是:帮助用户了解、关注该产品,使其产生消费欲望,并最终购买电信产品,这是营销的意义所在。只要有困难、有问题,才有营销的机会。营销的作用就是排除困难、解决问题。 At present, all operators have encountered difficulties in the development of 3G services. When consumers do not understand or know much about telecommunications products, there is no desire to buy or even contradict telecommunications products, operators have to do is: to help users understand, pay attention to the product, make it a consumer desire and eventually buy telecommunications products, This is what marketing means. As long as there are difficulties, problems, have marketing opportunities. The role of marketing is to eliminate difficulties and solve problems.