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英语广告借助各种修辞手段既能形象生动地推销产品,又能赋予广告更多内涵,激发消费者的想象力和购买欲望,达到双重效果。
English ad with a variety of rhetorical devices can not only vividly market products, but also give advertising more content, stimulate consumer imagination and desire to buy, to achieve double effect.