俗话说:“家丑不可外扬”,否则便会影响家庭的声誉和形象。企业也同于家庭,如果过多地在公众面前暴露缺陷和弱点,难免会给企业形象带来负面效应。因此,很多企业或虚张声势、或守口如瓶想方设法掩饰自己的“家丑”。但也有的企业却反其道而行之,它们不但不掩饰“家丑”,反而将其加以宣扬,结果如何呢? As the saying goes: “house ugly can not be outside”, otherwise it will affect the family's reputation and image. Enterprises are also the same family, if too much public exposure to defects and weaknesses, will inevitably have a negative effect on corporate image. Therefore, many businesses, or bluff, or tight-lipped find ways to cover up their “house ugly.” However, some enterprises actually do the opposite. They not only do not hide their “house scandal,” but instead they promote it. What are the results?