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2002年,中国广告业的发展仍然保持强劲的增长态势。据统计,2002年底全国共有广告经营单位8.96万户,比上年增加1.12万户,增长14.31%;广告从业人员75.64万人,增加4.73万人,增长6.68%;广告营业额达到903.15亿元,比上年增加108.26亿元,增长13.62%,约占国民生产总值的0.9%。房地产、汽车广告唱主角。在统计的行业中,绝大部分行业广告投放都有明显增长,尤以房地产、汽车、医疗器械、医疗服务增长显著。房地产广告投放达到101.39亿元,成为首家突破百亿元的行业,排名跃居首位。其增长幅度达到45.93%,占广告总额的11.23%。汽车业成为广告投放的一匹黑马,年投放达到40.49亿元,增长77.12%。由去年的第九位跃居第七位。医疗器械、医疗服务广告投放分别比上年增长70.05%、50.17%.
In 2002, the development of the advertising industry in China still maintained a strong growth trend. According to statistics, at the end of 2002, the country had a total of 89,600 business units, an increase of 11,200 over the previous year, an increase of 14.31%; the number of advertising employees was 759,400, an increase of 47,300 people, an increase of 6.68%; and the advertising turnover reached 90,315 million yuan. An increase of 10.826 billion yuan over the previous year, an increase of 13.62%, accounting for about 0.9% of the GNP. Real estate, car advertising stars. In the statistical industry, advertising in most industries has increased significantly, especially in real estate, automobiles, medical devices, and medical services. Real estate advertising reached 10.139 billion yuan, becoming the first industry to break through 10 billion yuan, ranking first. Its growth rate reached 45.93%, accounting for 11.23% of total advertising. The automobile industry became a dark horse for advertising, with annual sales reaching 4.049 billion yuan, an increase of 77.12%. From the ninth place last year, he jumped to seventh place. Medical equipment and medical service advertising increased by 70.05% and 50.17% respectively over the previous year.