?对电视频道而言,宣传片是塑造自身品牌形象的最有效最重要的途径之一。对于电视剧频道来说,宣传片就是频道的“广告”,肩负着吸引观众、吸引商家的重任。本文结合深圳电视台电视剧频道的实际,谈谈如何形成一套完善科学的宣传片运作机制,以达到塑造频道品牌和形象的最终目的。 For television channels, videos are one of the most effective and important ways of shaping their own brand image. For TV channels, the promo is the channel’s “advertising”, shoulder the important task of attracting the audience to attract businesses. This article combined with the reality of TV channels in Shenzhen TV, talked about how to form a set of sound and scientific film operating mechanism in order to achieve the ultimate goal of shaping the channel brand and image.